New brand
The Middle East hub will operate under the “ARCHIP” brand, which Maerki Baumann launched in March 2024. It brings together all the crypto services that the bank has built up. These include the trading, custody, staking and management of digital assets for private and institutional clients as well as extensive services in the areas of payment transactions, liquidity management and investment advice for tech companies. 

The private bank, founded in 1932, is owned by the Zurich-based Syz family. It is supervised by the Swiss federal regulator, FINMA, and has more than SFr10 billion of client assets under management, mainly from Switzerland and Germany.